Here's the info from London herself:
There's a hunt going on right now and it ends this Friday (08/22/08)!!
I've hidden 10 goodie filled hearts inside and outside of the store see if you can find them all.
Hearts range from L$0 - L$100. There are 2 exculsive never before released items, the PRODUCER PANT in WHITE and MESMERIZE EYES in BLACK.
The producer pants! My favorites!
See you there!